Newspaper ad-boards outside railway station of Gwalior
Newspapers readers of Gwalior have more choices and city will get more written in media. April 15, 2010 Gwalior saw launch of one more Hindi newspaper Patrika. Gwalior Edition of Patrika, Rajasthan Patrika group of newspaper was officially launched. The launch has heated up media scene in Gwalior which is primarily hindi news market. Patrika already has edition in Bhopal. Indore, Jabalpur and now in Gwalior, another major city of MP. Prior to the launch Gwalior saw some intensive outdoor campaign by Patrika. One saw hoardings of Patrika, auto’s with Patrika’s flex behind the auto and ‘no parking boards’ outside houses in the colonies of Gwalior. Dainik Bhaskar the leading daily of MP also used outdoor campaign in the city to increase its visibility. Nai Dunia another leading daily in Gwalior has brought in ‘Nayika Awards’ in Gwalior. ‘Nayika awards’ are recognition to women of the city in various categories like politics, social work, sports etc. Votes of people select those who get recognition. It was a hit in Indore , where it just had its second year announcements and did well in Bhopal in its first year. Gwalior media scene will be getting more interesting as hopefully by July they will have another newspaper named as Parivar Today which is being brought by Parivar Dairy Group. Gwalior's has about 15 dailies including Dainik Bhaskar, Raj Express, Nai Dunia, Swadesh, People's Samachar, Dainik Jagran, Navbharat etc, few evening newspapers and now Patrika.
