Mobile subscribers in India are growing at fast pace and rural subscribers are major share in it, may be reason for mobile companies like Reliance to use houses in the farm field for its own advertising. Reliance is painting available places on farm field like storage houses blue on Indore - Bhopal highway to reach out to people. May be it's a 'double take' - to reach out to people travelling on highway as well as rural mobile users with its brand. In marketing terms they say Reliance wants to reach to the deep pockets to penetrate into this “bottom of pyramid” market, where lies the real cash cows. Interestingly on other hand Reliance is calling other companies to use their mobile service to advertise to rural hinterland..... ?
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